4D VR Threater for Seat

A large-scale collective VR theater where 50 visitors at a time could enjoy a hyperreal 4D experience. To achieve full immersion four areas were blended: a 360 film, motorized chairs, binaural sound, and perfect synchronization of all the pieces.

Presented at the Paris Motor Show 2016 for the Seat Ateca campaign, enjoyed by more than 13,000 attendants.

Project done with Wildbytes for Ogilvy Barcelona.